Data & Analytics Consultant
If your data is not giving you clear answers, I can help. I focus on understanding what is driving your results and turning that into clear direction you can act on. No unnecessary reporting, just the insight needed to make decisions with confidence. If that is what you are looking for, get in touch.
The problem
Most teams have data, but too many struggle to understand what it actually means or how to use it to move their business forward.
Revenue is up, but the numbers don't tell a clear story. You're left wondering which investments are actually working and which are just draining your budget.
The reports you receive today are based on last week's or even last month's data. By the time you have the answers, the original questions have already changed, and you're still no closer to clarity.
Every dashboard is a fire hose of information, and you're not sure what's important or what to focus on. Instead of helping you move forward, your data is just adding to the noise.
Sales, marketing, and finance data are scattered across different systems. It's tough to get a full picture of your business when everything is stuck in separate silos.
Services
I don't just hand over reports or dashboards and walk away. I work with you to understand your data, identify what matters, and give you the clarity you need to take real action.
No more guessing which channels or campaigns are working. You'll get straightforward answers about what's delivering real value and what's not worth your time or money.
No more wasting hours pulling data from different sources. You'll always have the latest numbers, ready when you need them, so you can focus on running your business instead of compiling spreadsheets.
Instead of drowning in spreadsheets and dashboards, you'll get clear, step-by-step guidance on what to focus on next. No complex theories, just practical steps you can follow.
Your sales, marketing, and finance data will all live in one place. No more silos, no more guesswork, just a unified view of your business that helps you make smarter decisions.
Recent work
From messy data to clear insights, here's how I've helped teams like yours cut through the noise and make smarter decisions.
Selected experience
Integrated data across multiple systems to identify customer lapse risk during a major regulatory transition. Enabled campaign targeting by risk tier across the full customer base.
Python · SQL · Snowflake · Power BI
Built a centralised analytics platform tracking participation across a national programme. Produced equity analysis across demographic groups to inform regional investment.
dbt · Snowflake · Python · Power BI
Automated a production pipeline for quarterly national statistics, with outputs cited by international institutions. Improved estimation accuracy through data remodelling.
R · Statistical modelling · Pipeline automation
Personal projects
Here are examples of how I approach real analytics problems for businesses like yours. Each project shows how I take raw data and turn it into insights that drive decisions.
Analysed customer purchasing patterns to identify high-value segments and improve marketing targeting. Delivered actionable recommendations to increase repeat purchases and loyalty.
Python · SQL · Power BI
Evaluated the performance of digital marketing campaigns across multiple channels. Provided clear insights on which channels were delivering the best return on investment.
Python · SQL · Power BI
Built a model to predict future sales trends and optimise inventory levels. Helped the business reduce overstock and improve cash flow.
Python · SQL · Power BI
Analysed operational data to identify bottlenecks and inefficiencies. Recommended changes that streamlined workflows and reduced costs.
Python · SQL · Power BI
Python · SQL · Power BI · Data Analysis (Business & Senior Level)
Whether you have a clear brief or just a problem you want to think through, get in touch and we can take it from there.
Get in touch